The art of making people like your organization is known as _________ __________.

• A. Public relations
• B. Marketing
• C. Publicity
• D. Branding

Answer: (A)

Public relations is the practice of shaping how the public perceives and interacts with an organization by building goodwill and trust through thoughtful communication with stakeholders, media relations, and community engagement. It focuses on fostering positive attitudes and ongoing relationships, not just selling something or chasing media mentions. Marketing aims to promote products or services, publicity is about gaining media coverage, and branding centers on creating a consistent identity and image. When the goal is to make people like the organization and trust it, public relations is the right framework.